Anniversary InterCHARM 2023 surpassed all previous records this year!

Representatives of the beauty industry gathered in Moscow on 25-28 October at 30th International Exhibition of Perfumery and Cosmetics Industry - InterCHARM. We(Oriental Wison) are honored to participate in this exhibition.

About 65 000 professional visitors (distributors, wholesalers, retailers, beauty salon owners and specialists from all over Russia and neighboring countries) attended the exhibition to establish business contacts with representatives of more than 1200 exhibitors from Russia, Belarus, Kazakhstan, Armenia, Uzbekistan, Turkey, China and Taiwan, Republic of Korea, UAE, France, India, Iran, Hungary, Thailand, UK and Pakistan.

The entire beauty industry supply chain was on display, from raw materials and ingredients for beauty brands manufacturing to laser equipment for clinics. InterCHARM is as diverse as the beauty industry itself, covering not just lipstick, cream or perfume, but also raw materials and packaging for cosmetics production, equipment for clinics, tools for hairdressers and thousands of other important things.

As a Russia's top beauty industry event, InterCHARM has proven once again its incredible efficiency and usefulness: over 50% of the exhibition's visitors hold executive positions in the beauty industry, and more than 80% of visitors are decision makers.

Russian brands and manufacturing continue to develop actively. The Ministry of Industry and Trade of Russia is providing substantial subsidies for its development, which will result in increased demand for raw materials and packaging from China, India and Turkey. Consequently, the demand for production equipment will also surge. Moreover, foreign equipment intended for use in beauty salons and clinics will be highly sought after, as the Russian salon industry is growing rapidly.